A: Yes! These guides are fully customizable and are not specific to U.S. markets. I chose terms that seemed to be more commonly used, such as "under contract" versus "in escrow." However, all of the text is edible. If there is a phrase or a term that does not apply to you and how you do business, just click into that section and change it.

A: These are digital guides, designed to be delivered as PDFs. I like to offer them as downloads on my website. I send people to a landing page where they will opt in with their contact information in exchange for the guide. They voluntarily add themselves to your database! You could also use Manychat on social media and delivery them through DMs or text. If you prefer, you can absolutely print them out, but they were primarily designed to be shared online to grow your database.

A: Those guides may look great, but they’re incredibly generic. When every agent in town is handing out the same thing, it loses its impact. And most are designed to work anywhere in the country, so they don’t include the local insights that matter to your market.

My guides are customized just for you, featuring your branding, your colors, and the option to change out photos and any text to better reflect the unique area you serve. We’ve made them easy to update for hyper-local details, so you get a personalized, high-value guide with very little work.

A: Nope! The free plan will work just fine. I specifically chose photos that were available with the free plan, but you are welcome to switch out any photo that you don't care for. If you have a paid Canva account, you will have a lot more photos available to you. Choose photos that accurately depict your area or the clients you're trying to attract.

A: I think Canva is very user friendly. You can easily edit the colors, fonts, photos, and text. Just click into the section you want to modify and start typing. When finished, save and download as a PDF to your computer. If all else fails, Canva has tons of tutorials on their website. There are thousands of YouTube tutorials as well.

A: Anywhere and everywhere! You can share the opt-in link on social media, in your email signature, in a weekly newsletter, give it to prospects you meet at open houses or other "in real life" events, promote it in YouTube videos, Tiktok, IG Reels, put a QR code on a flyer or postcard, run ads... the options are endless!

A: Are you happy with the quality of those leads? Yes, you get them, but do they trust you, do they value you, do they appreciate your expertise and rely on your guidance? Or are they difficult to work with and ask you to reduce your commission or give them a kickback at closing?

When you use these lead magnets, you are preparing potential clients to see you as an expert. You are a trusted guide with lots of valuable expertise and experience that they don't have. And if they originally found you from a video (YouTube is by far my favorite platform for this) they already know who you are, they like you, and they're going to trust you once you give them this valuable resource answering many of their questions.

Wouldn't you rather be in charge of your own destiny? Wouldn't you rather be able to generate leads who like you, trust you, and value your knowledge? People who don't nickel and dime you to death over your commission and treat you poorly? I hear from customers over and over again, as well as from my own personal experience, that the quality of clients they get when they generate their own business is far superior than the leads they pay to acquire.

A: You'll need to send traffic to the landing page where you offer these guides somehow. If you give them the guide without asking for their contact information in return, you won't get leads. Plain and simple.

You can drive traffic to the opt-in page from any of the methods I mentioned in the answer above, or you can run ads to send people to your lead magnet.

Think of this as a slow cooker. You have to put the ingredients IN in order to get dinner OUT. But it would be silly to look at the machine and say, "Where's my food?" when you didn't put any ingredients into the machine.

We have to send consumers to the opt-in page and collect the prospect's name and email address (the ingredients) in order to get their information into our CRM and follow up with them (dinner!)

A: Yes. People in every market want information to help them buy and sell real estate.

Now, maybe you're in Australia and all your terminology is different. Or you're in a state where there are multiple attorneys involved in every transaction. If you need to drastically change these templates you absolutely can! Y(Just keep in mind that these templates have been proven to work, so if you change everything you'll be testing them to see how effective they are.)

To create a totally different template you have two options: A) Open the template, duplicate it, and then modify anything and everything you want to change. Change the text, the photos, the terminology, etc. Or B) Use the BONUS guide, "Create Your Own Lead Magnet" and start from scratch with the help of an AI tool such as ChatGPT.

A: I have used these exact templates myself for years and years and have made many hundreds of thousands of dollars in GCI since I started using this strategy in 2017. They bring me some of the best clients I have ever had.

These are people who are ready, willing, and able. And because they are downloading this free guide, they are indicating that they are either in the market now or will be in the near future.